The HER Behind LaunchHER

Sallisha Armour is an entrepreneur, a mentor, and a small-business consultant who firmly believes that there is nothing more fulfilling than pursuing your passions. Through LaunchHER, Sallisha is drawing on over twelve years of experience in finance and marketing in companies ranging from Internet start-ups to Wall Street firms, she has developed a knack for distilling her "big-city" experience down to the grassroots efforts of the artisan and small-business community.
Sallisha loves to hear about success stories, and even more – she loves to help women create them! For the past decade, through her consulting firm and own entrepreneurial endeavors, Sallisha has been helping small businesses not only start on the right foot… but take their products, passions, and personal dreams to the next level! With LaunchHER, she has found her niche… the chance to combine her business know-how with her creative passions. Throughout her career, there have been women who have given her a pat on the back, a word of advice, and pointed her in the right direction right when she's needed it. And now, through LaunchHER, Sallisha has the chance to give that needed "boost" to women… and that is what LaunchHER is about!

On a normal day, you could find Sallisha playing on the floor with her kids, exploring her love of cooking through creating a new recipe in the kitchen, or training for her next marathon. Life didn't turn out to be exactly what she had always dreamed… it's 100 times better.


Kara Jensen Zitnick lives in Minneapolis, Minnesota, with her husband and 2 young sons. Her love of crafting and handmade began at the tender age of 4 when her grandmother taught her the fine art of crochet. After being forced to participate in 4-H, she begrudgingly learned how to sew from her other grandmother and immediately began designing her younger sister a new wardrobe. Kara has moved on from creating garments using scraps of fabric from her mom's fabric stash, but her love of design is stronger than ever.

After nearly 10 years of litigation in both state and federal court, Kara decided to follow her passion of assisting women entrepreneurs.  As a practicing attorney, she recognizes the importance of starting any business venture off on the right foot from a legal perspective, which means protecting the creative work that flows from a business's name, logo, brand and tagline are of the utmost importance from the start. A seasoned business-owner in the handmade sector, Kara acknowledges that legal costs can be a barrier to launching a business. As such, her firm provides flat-fee legal representation and business coaching to those starting their own small businesses. Flat-fee services include business formation, trademark and copyright.

In her free moments, you will find Kara in the kitchen baking confectionery treats for her friends and family, on a family bike ride around the many area-lakes, or conducting science experiments with her husband and boys.


Lizzie Sorensen is a publicist, biz dev, and branding consultant who founded LaunchHER in 2010. Since 2001, Lizzie has been working with companies large and small, local and international. 99% of these companies are founded and independently owned by women. In August of 2010, Sallisha & Kara acquired LaunchHER from Lizzie who is on to other ventures! Check her out at www.lizziesorensen.com

Mission Statement::

LaunchHER provides the boost that women owned brands need by featuring new and fresh companies as well as providing professional public relations, branding, business development and positioning tools to start-ups.